Archive for SEO
SEOmoz: 8 Things You Can Give Away to Earn Links + Mentions
Posted by: | CommentsKenny Martin over at SEOmoz has a nice list of easy things you can do to earn links that can help you build better organic search rankings.
Ah, nice outfit Kenny.
Increase ranking through angry customers
Posted by: | CommentsI just read a NYT article about an online retailer that discovered that the more he angered his customers the higher his organic rankings in Google. He is in the business of selling designer eyeglass frames and he is getting rankings higher than those of the brand names he sells. How does he do it?
By reading the article you’ll see that he doesn’t appear to be the most ethical business man. He would have customers complain about his service on sites like GetSatisfaction.com. In turn GetSatisfaction.com linked back to DecorMyEyes (the retailer). The more customers who complained on GetSatisfaction.com the more juice DecorMyEyes received.
Read it for yourself. It’s the kind of rankings I’d like but not the tactics I’m willing to use. How about you?
How to freak out your PR team
Posted by: | Comments
It's really not that hard to freak out your PR team. Just tell them you want to issue a series of press releases as a SEO tactic. If they are old-school PR folks relying on the 'tried and true' techniques from the agency they worked for 10 years ago they may bristle and proceed to lecture you on the 'proper' usage of a press release.
There are rules. You must have two customer quotes and an analyst quote. AND it absolutely, positively must be newsworthy. Afterall there are journalists sitting down right now staring at their fax machines waiting for newsworthy releases and if we send them junk, well we embarrass ourselves for generations to come. We can't have any of that. No sir.
Using press releases as an SEO tactic has been quite effective for a number of years because it works. We present this technique in our Effective Product Marketing seminar and occasionally there is a PR person in the class that comes close to having an aneurism. "I beg your pardon?" "You can't tell people in my company that!" Well we do because if we didn't we would look foolish.
If you are a PR professional and you aren't aware of the technique of using press releases as an SEO tactic you have been living in a bubble. I suggest you venture out and see how very different the world of PR is from ten years ago. It's an exciting new place.
