Product Launch Essentials Workshop
Online Edition
Workshop Description
The Product Launch Essentials Workshop takes you step-by-step through the process of planning and building a Launch Plan using the Launch Clinic Product Launch Framework in a workshop format.
The course includes worksheets and templates that lay the foundation for building a Launch Plan. Upon completion of the course, students will have developed the essential skills to complete a Launch Plan for their product or service.
Launch Clinic uses an innovative online workshop approach. By combining online delivery with a secure collaboration platform we’re able to provide a review process and actionable feedback as students are developing their Launch Plan.
The Product Launch Essentials Workshop is delivered in four sessions:
Session 1: Introduction to Product Launch
- Introduction to Product Launch
- The structure of a Product Launch Plan
- Introduction to the Product Launch Framework
- Clarifying market segments
- Validating market needs
Session 2: Launch Goals and Objectives
- Understanding competition
- Defining buyers and motivations
- Power Positioning
- Launch goals and objectives
- Defining launch success metrics
Session 3: Launch Strategies and Tactics
- Determining the sales/distribution strategy
- Pricing strategy
- Lead generation strategy
- Evaluating launch tactics
Session 4: Building the Launch Plan
- The Launch Plan
- Organizing and managing a cross-functional launch team
- Driving to organizational Readiness
- Common pitfalls to avoid
Audience
Entrepreneurs, marketing managers, product managers, product marketing managers, development managers and others that are responsible for planning product launches.
What you will learn
Students will learn the skills necessary to develop a product launch plan using the Launch Clinic Launch Framework. Upon completion of the course and workshop materials, students will have developed a Launch Plan for their product or service.
Prerequisites
None
Duration
Each session is 1.5 hours and delivered to your desktop. No travel is required. Between sessions students are required to complete worksheets that are reviewed by a Launch Clinic instructor.
Fee
$695
Note: Organizations that need immediate help developing a Launch Plan should consider the Launch 911 service.
