Product Launch Essentials Workshop
Classroom Edition
Workshop Description
The Product Launch Essentials Workshop Classroom Edition is a 2-Day training workshop that takes you step-by-step through the process of planning and building a Launch Plan using the Launch Clinic Product Launch Frameworkâ˘. The workshop includes worksheets and templates that assist in the development of a Launch Plan and evaluating strategic alternatives. Upon completion of this course, attendees will have completed a Product Launch Plan for their product or service.
Purpose
The purpose of the Product Launch Essentials Workshop is to train marketing professionals that are new to the product launch process how to plan, build and manage a successful product launch.
What you will learn
Upon completion of the Product Launch Essential Workshop, attendees will understand how to use the Product Launch Framework to plan and build a Product Launch Plan.
Who Should Take This Course
Entrepreneurs, marketing managers, product managers, product marketing managers, development managers program managers and others who are responsible for planning and managing product launches.
Workshop Agenda
Day 1
- Introduction to Product Launch
- Introduction to the Product Launch Framework
- Clarifying Market Segments
- Validating Market Needs
- Understanding and Identifying Competition
- Defining Buyers and Motivations
- Power Positioning
- Launch Goals, Objectives and Strategies
Day 2
- Organizing the Launch Team
- Evaluating Launch Tactics
- Developing a Lead Generation Strategy
- Defining Launch Success Metrics
- Documenting the Launch Plan
- Managing Launch Readiness
- Product Launch Effectiveness Reporting
Workshop Fee
$1595 USD per person for the 2-day Product Launch Essentials Workshop - Classroom Edition
