Webinar

Effective Product Launch

Description: Organizations throughout the world excel at the development of new products, only to stumble with introducing it to the market.

The sales team is not adequately prepared to sell, resulting in lost revenue opportunities and market share. The organization isn’t adequately prepared to support customers, resulting in disappointment from customers and embarrassment to the company.

The Effective Product Launch webinar delivers a compelling approach to your product launch initiative. Attendees will be introduced to the Product Launch Framework which is a repeatable method for planning and driving a successful product launch, providing a mechanism for continuous product launch improvement. The Product Launch Framework was developed through years of practical, hands-on launch experience and organized into a systematic approach that is revenue focused.

Attendees develop a new perspective of the product launch process to drive dramatic improvements in product launch effectiveness.



Objectives: In this webinar, attendees will learn:

  • How to approach a product launch with confidence
  • The importance of operational readiness in launch effectiveness
  • Where to focus launch resources for optimal results


Who Should Attend? Individuals in B2B companies who are responsible for launching a product or service.


Availability Local toll numbers will be provided for the following countries: Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Spain, Switzerland, United Kingdom, United States and Canada


Duration: 1.5 hours


Cost: $299 USD


Bonus Items: Attendees of the Effective Product Launch webinar will also receive:

  • Product Launch Plan Template
  • Product Launch Readiness Checklist

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