Product Launch Toolkit v4.0 Frequently Asked Questions

What is the Product Launch Toolkit?

The Product Launch Toolkit is a collection of essential tools that make planning an effective product launch easier an more thorough.

Who uses the Product Launch Toolkit?

The Product Launch Toolkit is used by product managers, product marketing managers, marketing managers and others involved with planning, managing and driving a successful product launch.

Is the Product Launch Toolkit designed for a specific industry?

The Product Launch Toolkit has its origins within the software industry, primarily for B2B software products. However, the tools in the Product Launch Toolkit have applicability to a wide range of B2B products and services.

Why is the Product Launch Toolkit needed?

Generating momentum is the name of the game. The Product Launch Toolkit is needed because the knowledge and process of how to plan and manage a successful product launch is often lacking in most organizations, even in larger ones. It’s typically something that is learned by trial and error, with "hope" as the default strategy. A press release and an email blast is not a solid foundation for a product launch.

How is the Product Launch Toolkit used?

Customers use the tools within the Product Launch Toolkit to help identify and evaluate target markets, understand the core product capabilities that customers are willing to pay for, develop a message that resonates with buyers, define launch goals and objectives and define the launch tactics that will be used.

What is included in the Product Launch Toolkit?

The contents of the Product Launch Toolkit are listed on this page.

What are the pre-requisites for using the Product Launch Toolkit?

The tools in the Product Launch Toolkit are written with Microsoft Word 2003, Microsoft Excel 2003, and Adobe PDF, and is delivered as a ZIP file.

Users of the Product Launch Toolkit should have a basic understanding of marketing concepts.

Is training available to learn how to use the tools in the Product Launch Toolkit?

Yes, the Product Launch Essentials Workshop is recommended to learn how to effectively use the tools in the Product Launch Toolkit. More about Launch Clinic’s product launch training can be found here.

If I have a question about how to use a tool in the Product Launch Toolkit can I get help?

Yes, users of the Product Launch Toolkit can email Launch Clinic at toolkit @ launchclinic.com with their questions.

How did the concept of the Product Launch Toolkit originate?

The tools within the Product Launch Toolkit have been evolving over more than 20 years of bringing new products to market and reviving stagnant products. The focus of the tools in the Product Launch Toolkit is to be practical, useful and effective - not theoretical.

How do I get a copy of the Product Launch Toolkit?

The Product Launch Toolkit can be purchased directly from the Launch Clinic Store. The Product Launch Toolkit is downloaded immediately after purchase.

I only need the Product Launch Plan Template. Do I have to purchase the entire Product Launch Toolkit?

The Product Launch Plan Template can be purchased separately from the Product Launch Toolkit at the Launch Clinic Store.

How is the Product Launch Toolkit licensed?

The Product Launch Toolkit and the Product Launch Plan Template are licensed to users on a per-user basis. If there are 5 users within your organization that will be using the tools within the Product Launch Toolkit you will need to purchase 5 copies.

With there be more updates to the Product Launch Toolkit?

Updates to the Product Launch Toolkit are largely customer driven. Launch Clinic offers free updates to customers for a year from purchase.

Can I use the Product Launch Toolkit in my consulting practice?

The Product Launch Toolkit can be used by consultants in their practice but under a different licensing arrangement. The use of the Product Launch Toolkit other than specified in the Product Launch Toolkit Single-User License Agreement is a violation of the license agreement. Please contact Launch Clinic for more details.

Can I incorporate my company’s look and feel into the Product Launch Toolkit?

Yes. There are placeholders for company logos for example.

Is an evaluation version of the Product Launch Toolkit available?

An evaluation version of the Product Launch Toolkit is not available.