A product launch plan does not have to be complicated. The Product Launch Essentials Workshop steps attendees through the process of building a product launch plan and the Product Launch Toolkit contains a product launch template in the set of tools delivered in the toolkit.

The following summarizes what is contained in a product launch plan with a summary description of each section.

Summary		A brief, 1 to 2 page summary of the launch plan
Launch Team		A list of the members on the launch team
Market Summary		A summary of the market segments that are targeted in the launch
Product/Service Summary		A description of the products and services in the launch
Launch Goals and Objectives		The goals and objectives that are expected to be achieved and how they will be measured
Launch Timeline		The timing of the launch phases
Launch Strategy		The strategy to be used in this launch
Lead Generation Strategy		The strategy to be used to generate sales leads
Launch Tactics		The tactics to be used in this launch
Activities and Responsibilities		What is to be done and who is responsible for getting it done
Budget		How much will be spent on the launch and when

More detail can be found in the Product Launch Plan Template in the Product Launch Toolkit.