Product Launch Frameworktm
The Product Launch Frameworktm is a methodology for planning and managing a product launch. The Product Launch Framework is a phased approach that captures the critical activities that are needed to develop an effective product launch plan.
The Product Launch Framework consists of four Phases, where each Phase contains one or more Steps and each Step contains one or more Activities. The four Product Launch Framework phases are: Plan, Readiness, Initiate and Results
The challenge that many organizations face when preparing for a product launch is a lack of launch expertise or intuitive knowledge about what is the right path to take. The Product Launch Framework is an approach that aims to eliminate much of the guesswork and provide a reliable and repeatable foundation for planning and managing effective product launches.
The Product Launch Framework is the result of many years of collective experience planning and managing product launches, some large and global, others small and bootstrapped. It provides a roadmap that focuses on the activities that matter most and which have the most impact on launch outcomes.
Rather than viewing product launch as a phase in the new product development lifecycle, the Product Launch Framework is viewed as a distinct process that can be used for new and established products. The Product Launch Framework if fundamentally rooted in the belief that a product launch is about accelerating momentum.
