Frequently Asked Questions

What is Launch Clinic?

Many of you are launching your product, service or company for the first time. Even companies that have been around for a while often don’t have in-house launch expertise. Launching version 2 can require an entirely different approach from launching version 1.

You want to get the maximum oomph out of your launch but need to spend as little as possible. Like anything else, it’s never as easy as it looks. You look at what other companies did and assume it will work for you too, but it doesn’t always work that way. Faced with a wide range of tactics you need to narrow them down to the few that will have the highest return on investment.

Launch Clinic provides training and services to help startups launch their products and services. We emphasize using the Launch process to build sales momentum. Sometimes that means a rolling thunder launch that gradually builds momentum. Other times that means hitting the market with a big bang. Knowing which is right for you is critical.

What is the Launch Clinic Product Launch Framework?

The Launch Clinic Product Launch Framework is a methodology developed from years of experience planning and managing successful product launches. The Product Launch Framework guides launch planners through each phase of the launch process to deliver an effective launch.

The Product Launch Framework is the foundation for everything we do at Launch Clinic and provides an approach that enables product planners to approach each launch with confidence. Adopting the Product Launch Framework is the first step in developing sound launch planning process with predictable outcomes.

How do I know if Launch Clinic is right for me?

Launch Clinic is for marketing managers, product manager, product marketing managers, entrepreneurs and founders that want to maximize the momentum a winning launch can deliver. You may be getting ready for a software launch, you want to learn how to launch a product, you need a product launch template, you are responsible for a new product introduction, you need a launch plan, you want to develop a launch strategy or are looking for ways to optimize your product launch process. Launch Clinic can help you with all of these challenges and more.

  • First, we want to be the primary source for information related to technology startup launches - the first place for you to go when you’re ready to launch. So look for information from a variety of sources in the launch value chain.
  • Second, we want Launch Clinic to be affordable. Startups are especially cash strapped and we understand that.
  • Third, we want you to have an enjoyable experience that makes you want to share Launch Clinic with your friends and colleagues.

How does Launch Clinic deliver training workshops?

Launch Clinic uses an online facility to deliver product launch training workshops. We want to give customers the experience of a hands-on workshop, but without the constraints of time and location of a traditional classroom approach.

For training workshops we utilize a secure collaboration platform that enables students to upload their completed worksheets and other assignments and allows instructors to review and comment on progress. Using this approach enables Launch Clinic to deliver a workshop experience with a high degree of convenience and at a much lower cost.

How does the training work?

After choosing a course date, simply register and pay for the course. You will receive a confirmation of the course you’ve chosen and the date/time. If the course is a workshop, a project will be created in our collaboration platform and will be pre-populated with the worksheets, templates and other tools for the course. Prior to the course start you will be given your login information to the collaboration platform.

Some courses, such as the Product Launch Essentials Workshop, will be conducted over a series of sessions. Each session may have an assignment that will be uploaded to Launch Clinic and reviewed by an instructor.

Does Launch Clinic offer corporate training?

Yes. Launch Clinic offers the “Product Launch Essentials Workshop” in a corporate setting. This is a 3-day intensive workshop that is conducted with your team, at your facilities, with the outcome being a Launch Plan. The workshop is an ideal way to get a Launch Plan in place and everyone on the same page.

Prior to an on-site Product Launch Essentials Workshop we will conduct interviews with your team to evaluate their level of expertise in product launch and will require your team to complete exercises in advance of the workshop. This is to prepare your team to be as productive as possible during the 3-day workshop.

Please contact us for more information and pricing.

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