I just completed the slides for a webinar I’m giving tomorrow morning at 10am Pacific titled Product Launch Readiness: Planning for Sales Velocity.

The topic originated by asking the question, “Why do some products takeoff at launch (sorry, bad pun) and others appear to start strong and fizzle out like a lawn dart?”

I’ll address specific ways to stack the deck and create an environment that ensures Sales Velocity.

You won’t get any boring death by PowerPoint.  I’ve got lots of visual slides that will move quickly, so you will need to fasten your seatbelt and put your tray in the upright position.

To signup for the Planning for Sales Velocity webinar go here.  It will be recorded and available for playback on the same day.  I’ll write another post with the details when the recording is available.

with David Daniels
Instructor at Pragmatic Marketing

 

Lack of organizational readiness is the #1 killer of successful product launches. You’ve identified a market problem that is pervasive, urgent and the market is willing to buy. You’ve developed a great product that satisfies the need. You are ready to go to market, but are you confident that the rest of your organization ready to sell and support your new offering? You could easily lose an entire quarter or more while the rest of the organization catches up. Learn some of key secrets to a successful product launch that can set the stage for sales velocity.

Register here

We will be delivering "Product Launches on a Bootstrap Budget" starting on Tuesday April 8.  As the title suggests this webinar is targeted toward organizations with limited launch budgets but still need to maximize results.

Product Launches on a Bootstrap Budget is a 1.5 hour webinar with a live instructor. The webinar will focus mainly on tactics and readiness, with an emphasis on what needs to happen in order to build momentum. Of course, it’s all about how to launch with the least amount of resources.  We’ll cover different tactics you can use "out of the box" that can turn your launch from ho-hum to high-impact.

The techniques you will learn from this webinar have been proven in years of product launches.  While the technologies we use behind the tactics evolve over time, the fundamentals stay the same.  Your messaging needs to resonate with your prospect’s problem, your prospects need to find your solution, the product needs to work, your sale teams needs to know how to sell the value of the solution and your customer support team needs to be able to address any problems along the way.

To learn more about this webinar, follow this link.

We’ve been working on new webinars that will benefit our customers and are rolling them out over the next few weeks.  What’s been really exciting to learn is the broad range of organizations that Launch Clinic is appealing to: from small startups to large multi-billion dollar organizations.  We don’t believe in  a one-size-fits-all approach and the feedback we’re getting supports this.

Our customers in startups/early stage organizations want to know how to get the most bang for their buck.  Their first time out of the gate is critical and they want to make the most of it.

Our customers from larger more established organizations tend to focus on process and organizational readiness.  Their size has created a whole different set of challenges.

To that end we’re adding five new webinars, each 1.5 hours long.  During this week we will create one post each day to cover each new webinar.  Your comments and feedback are welcome and encouraged.  Each webinar will be delivered by a live instructor.  Recording is still an option but quite honestly we haven’t found the right solution that can give you on-demand access and protect our IP. Solutions definitely exist, we just haven’t found a good fit yet (suggestions welcome).