Good news to share.  Both Dave and Mike will be speakers at the Product Management Educational Conference (PMEC) in San Diego.  The event is April 1-3 and you can find more about the event here.  The Association of International Product Marketing and Management (AIPMM) boasts the world’s largest largest membership and I expect the event will be crawling with super smart people from a wide range of industries willing to share their experience and ideas.  If you have the opportunity you should attend.

For those who can’t attend, I’ll bring the camera and have our blog shined up and ready to go.  We might even sneak in a few Tweets (@launchclinic).

On Friday, October 26 I had the privilege of presenting at the first quarterly Columbus Regional Technology Incubator’s (CRTI) Lunch and Learn session in Columbus, Georgia. The topic that day was the 6 Secrets of a Winning Product Launch. The CRTI is one of eight regional technology incubators of the Georgia Centers of Innovation. I want to thank CRTI Director Jim Bowie for setting up and promoting the event. We had a nice crowd at the gorgeous Cunningham Center on the campus of Columbus State University.

There are some very creative and innovative businesses that are developing within the CRTI and the other Georgia Centers of Innovation. I encourage you to check them out.

Thanks Jim!

Presentation to Address Product Launch Challenges and Opportunities

Scottsdale, AZ/Atlanta, GA/September 19, 2007/ – Launch Clinic, LLC, a provider of product launch training and consulting services, today announced that Launch Clinic Partner Michael Croxton has been chosen to speak about launch strategies at the Product Management Educational Conference (PMEC).

Launch Clinic delivers consulting and training that helps organizations get a return from the large investments they make in new solution development. Utilizing industry best practices, Launch Clinic’s Product Launch Framework^tm delivers a roadmap of how to effectively utilize talent and scarce resources in order to achieve launch goals and objectives.

The presentation entitled “Accelerating Time to Market: Launch Strategies for Seizing Market Share“ will be delivered on September 27, 2007 at the Product Management Educational Conference (PMEC) in Bloomington, Minnesota.

According to recent survey conducted by ARC Advisory Group, organizations are meeting their product launch dates just 45% of the time leading to lost opportunities and lost gains in market share.

This presentation will address product launch challenges and how organizations can utilize a launch planning process to gain market share for new and grow market share for existing products.

What: “Accelerating Time to Market: Launch Strategies for Seizing Market Share”
When: September 27, 2007
Where: Product Management Educational Conference (PMEC)
Who: Michael Croxton, Partner, Launch Clinic, LLC

About Launch Clinic
Launch Clinic delivers training, tools and consulting to marketing managers, product marketing managers and product managers to help them plan and manage a successful product launch. For more information please visit www.launchclinic.com.

If you would like more information about this news release or would like to schedule an interview with Michael Croxton or David Daniels, please contact us at 602-614-8025.

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Technorati Tags: product launch training, launch strategies, PMEC, new solution development, Product Launch Framework, launch goals, Accelerating Time to Market, Launch Strategies for Seizing Market Share, marketing managers, product marketing managers, product managers, successful product launch