Is it me or did I miss the point?

I’m guessing that they’re announcing the launch of InCharge for Wii (I have a Wii) and Xbox 360, right? What is InCharge? Why do I need it? How much does it cost? Where can I buy one?

Looks like a press release ginned up by an IR firm to me.

 

TeknoCreations Announces Product Launch

ALBUQUERQUE, NM–(Marketwire - April 10, 2008) - AccessKey IP, Inc. (PINKSHEETS: AKYI) announced today that its wholly owned subsidiary, TeknoCreations, will launch its unique InCharge™ product for the Nintendo Wii and Microsoft Xbox 360. In conjunction with initial sales to wholesale distributors, the company expects to deliver its first products in June 2008 both domestically and internationally.

Bruce Palmer, TeknoCreations’ President, stated, “Early sales results and interest in our Consumer Electronics products are extremely encouraging. Retailers are exhibiting quite an appetite for accessories that complement platforms such as gaming. TeknoCreations is now becoming a beneficiary of these market trends. We expect our products to begin appearing on retail shelves in June.” Palmer further stated, “The impact on AKYI should be apparent with these results and those of the next few months.”

About AccessKey IP, Inc.

AccessKey IP is a developer of cutting-edge technologies and best-of-breed products tailored to address the market opportunities created by the explosive growth of Digital Communications, Entertainment-related services and specific consumer electronics platforms.

AccessKey™ products, powered by the Company’s patented technology, provide complete access to the coveted “Triple Play” (voice, video and data) and “Quadruple Play” (voice, video, data and wireless) offerings of cable, telecom, satellite and broadband service providers. The Company’s AccessKey Home™ and portable flash drive-sized AccessKey PC™ allow subscribers to “channel surf” streaming “HD Quality” television content (IPtv), navigate the internet, watch Video on Demand (VOD) offerings, play video or internet-based games, listen to music, make phone calls (VoIP), video conference, run a full array of computing applications, securely store data and more, all from a single device and service provider network. Its wholly owned subsidiary TeknoCreations was founded to participate in the explosive growth of Consumer Electronics and Business security needs, TeknoCreations designs high quality products with attractive pricing to enhance the consumer’s favorite electronics products and the expanding security needs of corporate America.

Any PR folks out there want to comment on this?

UPDATE - AccessKey IP updated the press release on May 14.  I can’t believe I missed this!  Now I get it.  We have a Wii with the rechargeable batteries in our household and it is a pain to remove the silicon skins to recharge.  Very solid release now and I wish you all the best success with your product launch (my final suggestion is to allow visitors to see the relase in HTML so we don’t have to download the PDF.

–D

TEKNOCREATIONS UPDATES PRODUCT LAUNCH INFORMATION

May 14, 2008

ALBUQUERQUE–(PRIME NEWSWIRE)– AccessKey IP, Inc. (Pink Sheets:
AKYI - News) as previously announced its wholly owned subsidiary
TeknoCreations will launch its unique InCharge™ product for the Nintendo Wii
and Microsoft Xbox 360. With initial sales expected to be in excess of $200K, the
company expects to deliver its first 10,000 units on or about June 15th. The
product will initially be available domestically and in Canada with a suggested
retail of $34.99.

Mark Kasok, TeknoCreations’ Vice President Sales and Marketing, stated, “I am
excited with our early marketing results. Our InCharge™ products have begun to
show up for sale thru various search engines such as Google MSN and Yahoo .
Although we are a month from shipping, retailers and Etailers are taking
backorders. Our InCharge™ products are inductive contactless rechargeable
charging systems, for the both the popular Nintendo Wii and Microsoft Xbox 360
remote controllers. They eliminate the need to replace batteries and eliminates
the open contacts, which can become faulty through tarnishing and dirt buildups.
It is the only charging system on the market that can work without removing
popular silicon skins and wrist straps that are included by Nintendo free with
every Wii remote and you no longer have to remove that batteries or plug in your
wireless Microsoft Xbox 360 remote to keep it charged. Our initial results will
give us a good indication of our Holiday Season, which is fast approaching.”

About AccessKey IP, Inc.

AccessKey IP is a developer of cutting-edge technologies and best-of-breed
products tailored to address the market opportunities created by the explosive
growth of Digital Communications, Entertainment-related services and specific
consumer electronics platforms.

AccessKey™ products, powered by the Company’s patented technology, provide
complete access to the coveted “Triple Play” (voice, video and data) and
“Quadruple Play” (voice, video, data and wireless) offerings of cable, telecom,
satellite and broadband service providers. The Company’s AccessKey Home™
and portable flash drive-sized AccessKey PC™ allow subscribers to “channel
surf” streaming “HD Quality” television content (IPtv), navigate the internet, watch
Video on Demand (VOD) offerings, play video or internet-based games, listen to
music, make phone calls (VoIP), video conference, run a full array of computing
applications, securely store data and more, all from a single device and service
provider network. Its’ wholly owned subsidiary TeknoCreations was founded to
participate in the explosive growth of Consumer Electronics and Business
security needs. TeknoCreations designs high quality products with attractive
pricing to enhance the consumer’s favorite electronics products and the
expanding security needs of corporate America.

Forward-Looking Statements

This press release contains statements, which may constitute “forward-looking
statements” within the meaning of the Securities Act of 1933 and the Securities
Exchange Act of 1934, as amended by the Private Securities Litigation Reform
Act of 1995. Those statements include statements regarding the intent, belief or
current expectations of AccessKey IP, Inc. and members of its management as
well as the assumptions on which such statements are based. Prospective
investors are cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and uncertainties, and that
actual results may differ materially from those contemplated by such forwardlooking
statements. The Company undertakes no obligation to update or revise
forward-looking statements to reflect changed assumptions, the occurrence of
unanticipated events or changes to future operating results.

FOR INVESTOR INQUIRIES: Please visit the Company’s website
www.accesskeyip.com, or contact: Bruce Palmer, 310-734-4254.

Contact:
AccessKey IP, Inc.
Bruce Palmer, 310-734-4254
www.accesskeyip.com

Source: AccessKey IP, Inc.

Presentation to Address Product Launch Challenges and Opportunities

Scottsdale, AZ/Atlanta, GA/September 19, 2007/ – Launch Clinic, LLC, a provider of product launch training and consulting services, today announced that Launch Clinic Partner Michael Croxton has been chosen to speak about launch strategies at the Product Management Educational Conference (PMEC).

Launch Clinic delivers consulting and training that helps organizations get a return from the large investments they make in new solution development. Utilizing industry best practices, Launch Clinic’s Product Launch Framework^tm delivers a roadmap of how to effectively utilize talent and scarce resources in order to achieve launch goals and objectives.

The presentation entitled “Accelerating Time to Market: Launch Strategies for Seizing Market Share“ will be delivered on September 27, 2007 at the Product Management Educational Conference (PMEC) in Bloomington, Minnesota.

According to recent survey conducted by ARC Advisory Group, organizations are meeting their product launch dates just 45% of the time leading to lost opportunities and lost gains in market share.

This presentation will address product launch challenges and how organizations can utilize a launch planning process to gain market share for new and grow market share for existing products.

What: “Accelerating Time to Market: Launch Strategies for Seizing Market Share”
When: September 27, 2007
Where: Product Management Educational Conference (PMEC)
Who: Michael Croxton, Partner, Launch Clinic, LLC

About Launch Clinic
Launch Clinic delivers training, tools and consulting to marketing managers, product marketing managers and product managers to help them plan and manage a successful product launch. For more information please visit www.launchclinic.com.

If you would like more information about this news release or would like to schedule an interview with Michael Croxton or David Daniels, please contact us at 602-614-8025.

- END -

Technorati Tags: product launch training, launch strategies, PMEC, new solution development, Product Launch Framework, launch goals, Accelerating Time to Market, Launch Strategies for Seizing Market Share, marketing managers, product marketing managers, product managers, successful product launch

New office will support growing demand for B2B product launch services for technology companies on the East Coast and Europe

Scottsdale, AZ/Atlanta, GA/September 18, 2007/ – Launch Clinic, LLC, a provider of product launch training and consulting services, today announced it has opened an office in Atlanta to support growing demand for B2B product launch services in the East Coast and in Europe.

Launch Clinic delivers consulting and training that helps organizations get a return from the large investments they make in new solution development. Utilizing industry best practices, Launch Clinic’s Product Launch Framework ^tm delivers a roadmap of how to effectively utilize available talent and scarce resources in order to achieve launch goals and objectives.

Heading up Launch Clinic’s eastern region is technology marketing veteran and Launch Clinic partner, Michael Croxton. “Mike’s expertise and accomplishments as a product strategist and technology marketer are among the best available. I’m proud to have Mike head up Launch Clinic’s eastern region and help Launch Clinic reach the next level”, said David Daniels, president and founder.

“Launch Clinic is well positioned to help organizations succeed at getting new products and services into the market.” said Croxton. “As competition heats up and organizations continue to look for strong returns on their investment, successful product introduction is one of the few ways that greater focus and effective process can make a material impact in a company’s profitability and growth. This measure of success is our promise to our customers.”

About Launch Clinic

Launch Clinic delivers training, tools and consulting to marketing managers, product marketing managers and product managers to help them plan and manage a successful product launch. For more information please visit www.launchclinic.com.

Technorati Tags: B2B product launch, Product Launch Framework, plan and manage a successful product launch

The folks over at NakedPR.com have a nice list of free press release submission sites.  We’re trying a few out and will pass along what we learn.