ZIGZAG Marketing and Launch Clinic have teamed up to deliver a free webinar titled “How to Accelerate Launch Success Through Strategic Planning”.

The presenters are Karen Anderson, principal of ZIGZAG Marketing and David Daniels, president of Launch Clinic.

WHAT: How to Accelerate Launch Success Through Strategic Planning

DATE: October 9, 2007

TIME: 10:30am to 11:30am Pacific

COST: FREE

Join us for an engaging one-hour webinar that will address:

• How to reduce churn and simplify decision making through upfront analysis
• How to balance your product team to accelerate time to market
• How to pave the way for launch success with early customer involvement
• Training techniques to build confidence and gain momentum

The one area where organizations can make dramatic improvements in time to money is by planning and managing a successful product launch. Often the launch process is an afterthought that does not benefit from a planning cycle that focuses on business outcomes. The result is lost momentum and reduced opportunities for market share gains.

In this webinar we will share with you real-world insights that you can apply that can have a dramatic impact on your next product launch.

Presentation to Address Product Launch Challenges and Opportunities

Scottsdale, AZ/Atlanta, GA/September 19, 2007/ – Launch Clinic, LLC, a provider of product launch training and consulting services, today announced that Launch Clinic Partner Michael Croxton has been chosen to speak about launch strategies at the Product Management Educational Conference (PMEC).

Launch Clinic delivers consulting and training that helps organizations get a return from the large investments they make in new solution development. Utilizing industry best practices, Launch Clinic’s Product Launch Framework^tm delivers a roadmap of how to effectively utilize talent and scarce resources in order to achieve launch goals and objectives.

The presentation entitled “Accelerating Time to Market: Launch Strategies for Seizing Market Share“ will be delivered on September 27, 2007 at the Product Management Educational Conference (PMEC) in Bloomington, Minnesota.

According to recent survey conducted by ARC Advisory Group, organizations are meeting their product launch dates just 45% of the time leading to lost opportunities and lost gains in market share.

This presentation will address product launch challenges and how organizations can utilize a launch planning process to gain market share for new and grow market share for existing products.

What: “Accelerating Time to Market: Launch Strategies for Seizing Market Share”
When: September 27, 2007
Where: Product Management Educational Conference (PMEC)
Who: Michael Croxton, Partner, Launch Clinic, LLC

About Launch Clinic
Launch Clinic delivers training, tools and consulting to marketing managers, product marketing managers and product managers to help them plan and manage a successful product launch. For more information please visit www.launchclinic.com.

If you would like more information about this news release or would like to schedule an interview with Michael Croxton or David Daniels, please contact us at 602-614-8025.

- END -

Technorati Tags: product launch training, launch strategies, PMEC, new solution development, Product Launch Framework, launch goals, Accelerating Time to Market, Launch Strategies for Seizing Market Share, marketing managers, product marketing managers, product managers, successful product launch

New office will support growing demand for B2B product launch services for technology companies on the East Coast and Europe

Scottsdale, AZ/Atlanta, GA/September 18, 2007/ – Launch Clinic, LLC, a provider of product launch training and consulting services, today announced it has opened an office in Atlanta to support growing demand for B2B product launch services in the East Coast and in Europe.

Launch Clinic delivers consulting and training that helps organizations get a return from the large investments they make in new solution development. Utilizing industry best practices, Launch Clinic’s Product Launch Framework ^tm delivers a roadmap of how to effectively utilize available talent and scarce resources in order to achieve launch goals and objectives.

Heading up Launch Clinic’s eastern region is technology marketing veteran and Launch Clinic partner, Michael Croxton. “Mike’s expertise and accomplishments as a product strategist and technology marketer are among the best available. I’m proud to have Mike head up Launch Clinic’s eastern region and help Launch Clinic reach the next level”, said David Daniels, president and founder.

“Launch Clinic is well positioned to help organizations succeed at getting new products and services into the market.” said Croxton. “As competition heats up and organizations continue to look for strong returns on their investment, successful product introduction is one of the few ways that greater focus and effective process can make a material impact in a company’s profitability and growth. This measure of success is our promise to our customers.”

About Launch Clinic

Launch Clinic delivers training, tools and consulting to marketing managers, product marketing managers and product managers to help them plan and manage a successful product launch. For more information please visit www.launchclinic.com.

Technorati Tags: B2B product launch, Product Launch Framework, plan and manage a successful product launch