From the Economist Intelligence Unit (EIU) report of the same title.  These "megatrends" were culled from two surveys.  The first surveyed 141 executives that provide B2B services internationally.  The second surveyed 800 users of B2B services.  The geographical distribution was broad.

Click here to download the complete report (PDF).

Thanks to Technobable 2.0.

Interesting is what the survey respondents say are their objectives and how we will best be able to get their attention…

This entry was posted on Monday, March 17th, 2008 at 6:08 pm and is filed under Launch, Marketing, Marketing ROI, Product Launch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.