Nov
16
Marketing Terminology Tuesday: ‘Lead bait’
ByLead bait is a document or other giveaway used to draw in unsuspecting buyers into giving up their contact information on a web form for something they perceive to be valuable but is in fact useless.
White papers are often an artifact used for lead bait by B2B marketers.
[...] be free. Challenge the demand in your organization to hide it behind registration pages (see also Lead Bait). How valuable is it if no one actually reads [...]