http://launchclinic.com/2008/09/05/the-launch-of-sarah-palin/ Product launch training, expertise and community Tue, 6 Jan 2009 03:35:00 +0000 http://wordpress.org/?v=2.5.1 http://launchclinic.com/2008/09/05/the-launch-of-sarah-palin/#comment-5317 David Daniels Mon, 08 Sep 2008 15:46:06 +0000 http://launchclinic.com/?p=339#comment-5317 Good points, Dana. I'm not sure we'll ever truly know what was behind McCain's strategy vis-a-vis Sarah Palin but it has had an explosive affect on public opinion - http://www.clusterstock.com/2008/9/sarah-palin-product-launch-a-smash-hit-now-more-popular-than-obama-and-mccain. Good points, Dana. I’m not sure we’ll ever truly know what was behind McCain’s strategy vis-a-vis Sarah Palin but it has had an explosive affect on public opinion - http://www.clusterstock.com/2008/9/sarah-palin-product-launch-a-smash-hit-now-more-popular-than-obama-and-mccain.

]]> http://launchclinic.com/2008/09/05/the-launch-of-sarah-palin/#comment-5315 Dana Theus Mon, 08 Sep 2008 15:12:00 +0000 http://launchclinic.com/?p=339#comment-5315 You're right to call this a product launch as they are selling her hard and seem to be targeting a specific market. I wonder, however, who they targeted and whether that's who they're pulling in to actually buy. The early assumption was that they were targeting the potentially disenfranchised Hilary supporter. From my read on the opinion pages this weekend it seems they alienated the Hilary camp and energized the base. This could still result in a product success, but I wonder if it was their strategy or a happy accident? And I wonder if energizing the base in the short term will stick through to the election as people get a chance to road test this new product and put it through its paces. You’re right to call this a product launch as they are selling her hard and seem to be targeting a specific market. I wonder, however, who they targeted and whether that’s who they’re pulling in to actually buy. The early assumption was that they were targeting the potentially disenfranchised Hilary supporter. From my read on the opinion pages this weekend it seems they alienated the Hilary camp and energized the base. This could still result in a product success, but I wonder if it was their strategy or a happy accident? And I wonder if energizing the base in the short term will stick through to the election as people get a chance to road test this new product and put it through its paces.

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