Apr
23

Press Releases that Suck

By on April 23, 2008

Is it me or did I miss the point?

I’m guessing that they’re announcing the launch of InCharge for Wii (I have a Wii) and Xbox 360, right? What is InCharge? Why do I need it? How much does it cost? Where can I buy one?

Looks like a press release ginned up by an IR firm to me.

 

TeknoCreations Announces Product Launch

ALBUQUERQUE, NM–(Marketwire – April 10, 2008) – AccessKey IP, Inc. (

PINKSHEETS:

AKYI) announced today that its wholly owned subsidiary, TeknoCreations, will launch its unique InCharge™ product for the Nintendo Wii and Microsoft Xbox 360. In conjunction with initial sales to wholesale distributors, the company expects to deliver its first products in June 2008 both domestically and internationally.

Bruce Palmer, TeknoCreations’ President, stated, “Early sales results and interest in our Consumer Electronics products are extremely encouraging. Retailers are exhibiting quite an appetite for accessories that complement platforms such as gaming. TeknoCreations is now becoming a beneficiary of these market trends. We expect our products to begin appearing on retail shelves in June.” Palmer further stated, “The impact on AKYI should be apparent with these results and those of the next few months.”

About AccessKey IP, Inc.

AccessKey IP is a developer of cutting-edge technologies and best-of-breed products tailored to address the market opportunities created by the explosive growth of Digital Communications, Entertainment-related services and specific consumer electronics platforms.

AccessKey™ products, powered by the Company’s patented technology, provide complete access to the coveted “Triple Play” (voice, video and data) and “Quadruple Play” (voice, video, data and wireless) offerings of cable, telecom, satellite and broadband service providers. The Company’s AccessKey Home™ and portable flash drive-sized AccessKey PC™ allow subscribers to “channel surf” streaming “HD Quality” television content (IPtv), navigate the internet, watch Video on Demand (VOD) offerings, play video or internet-based games, listen to music, make phone calls (VoIP), video conference, run a full array of computing applications, securely store data and more, all from a single device and service provider network. Its wholly owned subsidiary TeknoCreations was founded to participate in the explosive growth of Consumer Electronics and Business security needs, TeknoCreations designs high quality products with attractive pricing to enhance the consumer’s favorite electronics products and the expanding security needs of corporate America.

Any PR folks out there want to comment on this?

UPDATE - AccessKey IP updated the press release on May 14.  I can’t believe I missed this!  Now I get it.  We have a Wii with the rechargeable batteries in our household and it is a pain to remove the silicon skins to recharge.  Very solid release now and I wish you all the best success with your product launch (my final suggestion is to allow visitors to see the relase in HTML so we don’t have to download the PDF.

–D

TEKNOCREATIONS UPDATES PRODUCT LAUNCH INFORMATION

May 14, 2008

ALBUQUERQUE–(PRIME NEWSWIRE)– AccessKey IP, Inc. (Pink Sheets:
AKYI – News) as previously announced its wholly owned subsidiary
TeknoCreations will launch its unique InCharge™ product for the Nintendo Wii
and Microsoft Xbox 360. With initial sales expected to be in excess of $200K, the
company expects to deliver its first 10,000 units on or about June 15th. The
product will initially be available domestically and in Canada with a suggested
retail of $34.99.

Mark Kasok, TeknoCreations’ Vice President Sales and Marketing, stated, “I am
excited with our early marketing results. Our InCharge™ products have begun to
show up for sale thru various search engines such as Google MSN and Yahoo .
Although we are a month from shipping, retailers and Etailers are taking
backorders. Our InCharge™ products are inductive contactless rechargeable
charging systems, for the both the popular Nintendo Wii and Microsoft Xbox 360
remote controllers. They eliminate the need to replace batteries and eliminates
the open contacts, which can become faulty through tarnishing and dirt buildups.
It is the only charging system on the market that can work without removing
popular silicon skins and wrist straps
that are included by Nintendo free with
every Wii remote and you no longer have to remove that batteries or plug in your
wireless Microsoft Xbox 360 remote to keep it charged. Our initial results will
give us a good indication of our Holiday Season, which is fast approaching.”

About AccessKey IP, Inc.

AccessKey IP is a developer of cutting-edge technologies and best-of-breed
products tailored to address the market opportunities created by the explosive
growth of Digital Communications, Entertainment-related services and specific
consumer electronics platforms.

AccessKey™ products, powered by the Company’s patented technology, provide
complete access to the coveted “Triple Play” (voice, video and data) and
“Quadruple Play” (voice, video, data and wireless) offerings of cable, telecom,
satellite and broadband service providers. The Company’s AccessKey Home™
and portable flash drive-sized AccessKey PC™ allow subscribers to “channel
surf” streaming “HD Quality” television content (IPtv), navigate the internet, watch
Video on Demand (VOD) offerings, play video or internet-based games, listen to
music, make phone calls (VoIP), video conference, run a full array of computing
applications, securely store data and more, all from a single device and service
provider network. Its’ wholly owned subsidiary TeknoCreations was founded to
participate in the explosive growth of Consumer Electronics and Business
security needs. TeknoCreations designs high quality products with attractive
pricing to enhance the consumer’s favorite electronics products and the
expanding security needs of corporate America.

Forward-Looking Statements

This press release contains statements, which may constitute “forward-looking
statements” within the meaning of the Securities Act of 1933 and the Securities
Exchange Act of 1934, as amended by the Private Securities Litigation Reform
Act of 1995. Those statements include statements regarding the intent, belief or
current expectations of AccessKey IP, Inc. and members of its management as
well as the assumptions on which such statements are based. Prospective
investors are cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and uncertainties, and that
actual results may differ materially from those contemplated by such forwardlooking
statements. The Company undertakes no obligation to update or revise
forward-looking statements to reflect changed assumptions, the occurrence of
unanticipated events or changes to future operating results.

FOR INVESTOR INQUIRIES: Please visit the Company’s website
www.accesskeyip.com, or contact: Bruce Palmer, 310-734-4254.

Contact:
AccessKey IP, Inc.
Bruce Palmer, 310-734-4254
www.accesskeyip.com

Source: AccessKey IP, Inc.

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Comments

  1. Amanda Vega says:

    Hey! Don’t be so mean! The press agent did a good job of, well, um, hmmm…cutting and pasting the boilerplate (which also isn’t clear even to a supernerd like me) into the release!
    My favorite part is that it’s “best of breed” and “cutting-edge” just like everyone else. Too bad they missed “enterprise class” which is always on the top 5 list of terms press agencies love to use. Great post, David!

  2. Linda VandeVrede says:

    I agree with Amanda. Let’s not be mean I will say, however, that I read press releases with AP style in mind, and titles such as “President” should only be capitalized when they come before the formal name, e.g. President Bruce Palmer. If they follow the name, they should be lower case, e.g. Bruce Palmer, president, said….and so on. It really behooves companies to buy the AP Stylebook.

  3. David Daniels says:

    Thanks Amanda. While I don’t have any reason to pick on TeknoCreations I thought their press release was a great example of what not to do. Whether you use a press release as a way to inform journalists or as a way to build links back to your website, it should at least provide who, what, why, how, when and where.
    –D

  4. David Daniels says:

    Thanks Linda. I wasn’t mean, just annoyed. This news release was just one in a long string of really bad news releases I was reading, so it put me over the top. There is so much information easily available on the web about how to construct a meaningful news release, there’s no excuses any more.
    –D

  5. Mike Collado says:

    At first blush it seems that they forgot a paragraph – you know, the one that details the importance of the message to the reader. But in reviewing the company’s other releases, this is appears to be their modus operandi. Could it be that they are conserving words to manage newswire expenses?
    Cheekiness aside, many companies focus their PR/IR messaging inward rather than outward. Meaning, they fail to connect the dots for their audience – the 5 Ws that David mentions.
    Yet an outward focus is just the beginning. Truly effective PR also addresses a diverse audience that might include customers, prospects, sales partners, shareholders, media and analysts among others.
    PR is lot more complicated than simply throwing a chest-thumping paragraph out on the newswire. And any news is not necessarily good news…

  6. David Daniels says:

    Thanks Mike. I’d conserve words by chopping down . It’s half of the words in the release!
    –D

  7. David Daniels says:

    Finger flub… I’d conserve words by chopping down the about us section.
    –D

  8. John P. Kreiss says:

    This is a great example of “what not to do” when writing press releases. Thanks for sharing.
    John P. Kreiss
    President & CEO
    MorganSullivan, Inc.
    http://www.morgansullivan.com/executive-search-blog/

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