According to recent research from Forrester and Enquiro’s 2007 B2B Survey, business buyers use search engines most frequently at the beginning of the buying process, during the awareness and research phases. Buyers actually use search engines less frequently when they are ready to negotiate and purchase a high-consideration product or service.

Excerpt from B2B Marketers Should Embrace “Tire Kickers” in SearchEngineLand.

This entry was posted on Wednesday, April 23rd, 2008 at 3:57 pm and is filed under Awareness, Buzz, Launch, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.