Day 1 at Product Management Educational Conference (PMEC)
AIPMM is the world’s largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape. AIPMM represents those who manage the entire product life-cycle.
We are hanging out at the San Diego Sheraton Towers and Marina. Here’s a summary of Tuesday’s presentations I attended. There were two tracks so I only have a summary on what I attended.
The Art of the Demo
John Mansour - ZIGZAG Marketing
Tips on how to approach and orchestrate a demo. Made me laugh by reminding me of stuff I’ve been guilty of in the past. Demo styles included the old “Show Up and Throw Up” and the “Spray and Pray”. The point is that a one-size-fits-all demo doesn’t sell. Find out a little about your prospect’s business problems and needs, and then adjust accordingly. Oh, and drop the 50 slides about your company at the beginning.
Pricing Models
Linda Merrick and Mara Krieps - Pivotal Product Management. Linda and Mara provided good information on how to approach pricing.
Segmentation and Position
Lee Shaeffer - PLM Associates
Very nice presentation by Lee. I liked his methodical approach and use of graphics to illustrate important concepts. It was clear from audience response and the full room that this is an important topic to AIPMM members.
Science of a Successful Product Launch
David Daniels (Me) - Launch Clinic
Hot. Very hot. 
It was fun because the audience was great. Awesome questions and they were kind enough to laugh at my jokes. I was pleasantly surprised to find out that about 20% of the audience had documented launch processes. Very nice.
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