The folks at MarketingProfs teamed up with Forrester Research to conduct a marketing trends and spending survey.
The summary:
- More spending on new media
- Less spending on traditional tactics
- An average marketing budget increase of 26%
The respondents were 462 professionals from MarketingProf’s database of more than 300,000 names. As you can imagine the companies represented were all over the map. About half of them had less than $100 million in sales, 15% $100 million to $1 billion and 24% over $1 billion. Many industries were represented so the numbers are an average of averages.
Marketing tactics being in their marketing mix:
Budget allocation by marketing tactic:
Effectives of tactics in generating leads:
Read the entire report here. (Might require registration)
January 31st, 2008 at 3:45 pm
I think it is ironic that some of the top methods of advertising reported were email, direct mail and print advertising. Through different books on marketing that I have read, I am learning that these are some of the most ineffective channels in marketing. Does anyone else have any thoughts on this? I am trying to efficiently and inexpensively market a product and these channels seems to consume the most amount of money as well.
January 31st, 2008 at 6:42 pm
It’s hard to generalize about the effectiveness of one marketing tactics over another. One company can find print to be effective and another thinks it stinks. Same goes for email. It all starts with your buyer. What they want and how they seek out solutions. For example, in this Web 2.0 world we find that direct mail and telemarketing is more effective than email and SEO for generating qualified leads. It just might be the opposite for your business.
–D
February 1st, 2008 at 11:28 am
do you think that is would be possible for you to look at the product that we are offering? I have just started on marketing for this company and I am trying to figure out the most effective ways of doing it. I would really appreciate it. I have been reading books by Seth Godin and I think that he has a lot of great ideas, its just implementing the ideas in my own way. The web address is http://www.gotobiling.com. Please let me know what you think. Thank you!