http://launchclinic.com/2007/09/14/the-service-essence/ Product launch training, expertise and community Tue, 6 Jan 2009 04:13:32 +0000 http://wordpress.org/?v=2.5.1 http://launchclinic.com/2007/09/14/the-service-essence/#comment-724 spatially relevant » Blog Archive » Social Media: Reducing friction and establishing a NEW discipline Sun, 09 Mar 2008 14:21:58 +0000 http://launchclinic.com/blog/2007/09/14/the-service-essence/#comment-724 [...] Essentially the front end brand investment seen today, will need to shift product focus on service and the ability to influence the conversation in a segment. Brand management has moved from perpetuating a mass market myth to influencing post transactional conversations and community lore. Ultimately social media transitions the definition of brand and value to the service chain. [...] [...] Essentially the front end brand investment seen today, will need to shift product focus on service and the ability to influence the conversation in a segment. Brand management has moved from perpetuating a mass market myth to influencing post transactional conversations and community lore. Ultimately social media transitions the definition of brand and value to the service chain. [...]

]]> http://launchclinic.com/2007/09/14/the-service-essence/#comment-29 spatially relevant » Blog Archive » Kudos to Xobni! Thu, 01 Nov 2007 22:52:23 +0000 http://launchclinic.com/blog/2007/09/14/the-service-essence/#comment-29 [...] it a try. Matt’s candor, passion and willingness to SOLICIT and FOLLOW UP on feedback shows a service oriented approach to technology which is more or less lacking in many [...] [...] it a try. Matt’s candor, passion and willingness to SOLICIT and FOLLOW UP on feedback shows a service oriented approach to technology which is more or less lacking in many [...]

]]> http://launchclinic.com/2007/09/14/the-service-essence/#comment-17 spatially relevant » Blog Archive » MediaTemple Outage - lemons into lemonade… Thu, 04 Oct 2007 23:38:16 +0000 http://launchclinic.com/blog/2007/09/14/the-service-essence/#comment-17 [...] cool, take care of the customer - a novel thought, perhaps the customer IS always right!   The other cool thing [...] [...] cool, take care of the customer - a novel thought, perhaps the customer IS always right!   The other cool thing [...]

]]>